Uber has launched a new yacht and leisure boat booking service allowing travellers to book luxury boat experiences across Europe.

European summer is already looking expensive enough but now e-hailing has entered its luxury yacht era.

Because apparently catching an Uber on land is no longer dramatic enough.

The ride-hailing giant is set to launch a new water-based booking service across 23 coastal cities in Italy, Portugal, France, Spain and Croatia. Ja nee, Uber is officially doing the most with this one.

Starting in mid-June, travellers in French hotspots like Nice, Cannes, Saint-Tropez, Marseille, Toulon, Paris and Annecy will be able to book skippered leisure boats directly through the Uber app.