As competition in large AI models gradually shifts from parameter races to real-world deployment capabilities, a number of Chinese AI startups focused on vertical scenarios are beginning to stand out. Among them is Ziyouliangji Information Technology, founded in 2023, which is attempting to redefine how ordinary people create music through AI.
Unlike many companies concentrating on general-purpose large models, Ziyouliangji has chosen to focus on the high-barrier music sector. Its core product, Hitto (YinChao), is an AI music creation platform powered by the company’s self-developed music foundation model. On Thursday, the company also showcased Hitto at the BEYOND Expo 2026, where it demonstrated its latest AI-powered music creation capabilities.
Users can generate complete songs simply by entering a sentence, uploading a photo, or describing an emotion. Through technology, the company hopes to lower the barriers to music creation and allow even people without musical training to compose songs easily.
Music democratization is a concept repeatedly said by Ziyouliangji. Jiang Tao, the company’s CTO, once shared that eight years ago he tried to create a song for his wife as a wedding anniversary gift, but the complicated and expensive traditional music production process left a deep impression on him.
