Disney has collaborated with Dutch health-tech multinational Philips to create themed MRI scanners for children undergoing imaging procedures.
The scanners, which launched this week in the U.S. and U.K. among a handful of other countries, will see Disney stories and characters integrated into Philips Ambient Experience for MRI to create an immersive environment resulting in a more calming experience for patients.
MRI scanners are typically large, loud and cramped and require patients to lie very still for up to 40 minutes. If a patient is unable to complete a scan adequately they may require additional scans or even sedation.
A study conducted at six European hospitals showed that the Disney-themed ambient experience reduced stress levels in post-scan paediatric patients aged between 6 and 10. It also saw pauses during scans drop by 63% compared to those without intervention.
Medical facilities with eligible machines across 87 countries worldwide are eventually set to receive the tech.
