Becoming an AI-native company is existential for every business, says Dell CMO
Becoming an AI-native company is no longer the competitive advantage it was five minutes ago. Now, it’s an empirical obligation, and Dell Technologies Inc. made that case to customers at its annual flagship event.
This message was hammered home during Dell Technologies World in Las Vegas, featuring a roster of enterprise customers that set the tone for an event fabricated around the necessity of moving from AI experimentation to full-scale deployment, according to Geraldine Tunnell (pictured), chief marketing officer of Dell Technologies. The urgency extends beyond internal workloads. It reaches into how customers research, shortlist and purchase technology in an AI-mediated environment.
“It’s not just their internal workloads they’re thinking about transforming,” Tunnell told theCUBE. “They also have to think about their very own customers. How do they buy differently? Now lots of journeys and purchases start with different AI tools.”
Tunnell spoke with theCUBE’s Gemma Allen and John Furrier at Dell Technologies World for an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Dell is helping customers handle the shift to AI-native operations and what that transformation demands from marketing and partnerships. (* Disclosure below.)
