May 28, 2026
The EU slapped a 200-million-euro ($232 million) fine on Chinese-owned online retailer Temu on Thursday for allowing the sale of illegal products, including dangerous baby toys and defective chargers.
“The company failed to diligently identify, analyse, and assess the systemic risks of illegal products being offered on its platform and the resulting harm to consumers in the European Union,” the EU said.
According to EU regulators, European consumers are “very likely to encounter illegal items” on Temu, and the company “seriously underestimated how often EU consumers are likely to” see such products.
Temu is extremely popular in the European Union, with 130 million users after entering the bloc’s market in 2023.
