May 28, 2026 – 8.00pmAbout a month after Gina Rinehart bought into Ten Network Holdings, in early 2011, she pulled its then chief executive, Lachlan Murdoch, aside to complain about The Simpsons.The show was and remains one of the most successful programs to come out of Fox Television studios, which was then owned by Lachlan’s father, Rupert. The Simpsons, she told the young media mogul, was not suitable for families and should be dropped. Rinehart, a member of Ten’s board at the time, did not get her wish. The Simpsons aired on Ten’s channels until 2017.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Sam Buckingham-JonesMedia, marketing and telecommunications reporterSam Buckingham-Jones is the media, marketing and telecommunications reporter at The Australian Financial Review. Send tips about the media and the telco sectors via encrypted messaging platform Signal (@samebjones.18) or email.Fetching latest articles