Ageas Federal Life Insurance (AFLI) on Thursday announced a digital distribution partnership with online insurance platform Policybazaar.The private sector life insurer, in a statement, said the alliance aims at strengthening its digital distribution so that insurance solutions can be offered to India’s rapidly growing digital-savvy consumers, through an end-to-end online journey.AFLI’s suite of protection, savings, and wealth-creation products will be accessible, comparable, and purchasable online through the Policybazaar platform, it added.Jude Gomes, M.D. & CEO, AFLI, said “We see digital ecosystems as a powerful way to expand protection by enabling customers to make informed decisions with confidence. We are focused on simplifying access, building trust, and making life insurance more intuitive, relevant, and inclusive.”Sarbvir Singh, Joint Group CEO, PB Fintech, said the partnership with AFLI further adds to the diverse range of options on the Policybazaar platform, spanning across protection, savings, and wealth creation needs.Published on May 28, 2026