Research published by the University of Bath Tobacco Control Research Group and the University of Sheffield's Addictions Research Group provides the first real-world modeling of a proposed "polluter pays" tobacco levy scheme.

The study found that the proposed policy, aimed at stopping the tobacco industry from using pricing as a marketing tool, could raise between £1 billion and £4.9 billion over five years, depending on the level of price cap and how quickly it is introduced. It could also prevent up to 10,000 hospital admissions and save almost 44,000 years of life over a 20-year period.

The findings are published in the journal Social Science & Medicine.

Dr. Rob Branston, Co-Director of the University of Bath Tobacco Control Research Group and co-author of the study, said, "By passing the Tobacco and Vapes Act, the UK Government has protected a generation from the harmful effects of smoking. Our research shows there is an opportunity for further leadership by tackling the vast profits of an industry that kills more than half of its long-term users.

"This proposed policy would bring about multiple wins: it raises a large amount of money for the government, delivers health benefits, and helps the poorest the most."