The iCaur V23 spearheads the funky brand's introduction to the South African market.
The iCaur brand has officially landed in Mzansi, bringing a dash of colour to a market where conservative and generic seem to be the norm.
IOL is attending the launch event in Johannesburg, so watch this space for updates later in the day. For now, let's take a look at what we know so far.
iCaur positions itself as a youthful and tech-heavy ‘new energy’ lifestyle brand, with a focus on adventurous design and customisation. Even the dealerships marketing this Chery-owned brand were designed to look like a toy box.
And if you were wondering about the name… iCaur is actually iCar in China, but the name was changed for international markets due to copyright conflicts with a certain American tech giant named after a fruit.
