Africa’s online betting industry is moving into a new phase of expansion, and Mali is becoming part of the next growth frontier.
Choplife Gaming, the African gaming company chaired by Nigerian musician and entrepreneur Mr Eazi, has secured regulatory approval to launch the betPawa platform in Mali, extending its licensed footprint to 10 countries across the continent.
The approval from PMU Mali, the country’s state gaming authority, gives the company access to one of Francophone West Africa’s largest untapped digital entertainment markets at a time when betting operators are aggressively expanding beyond traditional hubs like Nigeria, Kenya, and South Africa.
The launch shows a wider shift across Africa’s tech and entertainment economy, where companies are increasingly targeting younger, mobile-first consumers with products built around smartphones and mobile money ecosystems rather than traditional banking infrastructure.
For Choplife Gaming, Mali represents more than another market entry.
