TL;DRJay Shetty has signed a deal worth up to $100 million to bring the video version of his On Purpose podcast exclusively to Spotify and Netflix starting 13 July. It is the first time the two companies have jointly signed a creator.
Jay Shetty, the former Hindu monk turned self-help podcaster, has signed a deal to bring the video version of his show On Purpose exclusively to Spotify and Netflix. The arrangement is worth as much as $100 million over multiple years, according to people familiar with the deal cited by Bloomberg. That figure puts Shetty in the same financial league as Joe Rogan, whose Spotify deal was worth $250 million, and Alex Cooper, who signed a $125 million agreement with SiriusXM.
The show will move to Spotify and Netflix on 13 July. Older episodes and promotional clips will remain on YouTube and other platforms, but new full-length video episodes will be exclusive to the two services. Spotify will sell ads on the podcast. Netflix and Spotify confirmed the agreement but declined to comment on the financial terms.
The first joint deal between Spotify and Netflix
This is the first time Spotify and Netflix have teamed up to sign a single creator. The two companies already have an established relationship. Spotify has placed several of its podcast properties on Netflix, including Bill Simmons’ programme, and Netflix co-CEO Ted Sarandos sits on Spotify’s board. Netflix launched podcasts on its service in January 2026 through arrangements with iHeartMedia and Spotify, debuting 34 licensed and original shows in the first month alone.
