SESAM in Jeddah’s Al-Mohammadiyyah district is an artisan bakery concept where everything is prepared from scratch early in the day, focusing mainly on croissants, pastries, and coffee items.

The space has a warm, rustic setup and is designed around a bakery counter style where the display plays a central role in the experience.

I tried a selection from their croissant range, starting with the Swiss spinach and cheese, followed by the chocolate hazelnut and almond.

The Danish options included feta with honey and a London-style croissant, each carrying a different filling approach but staying within a similar pastry base. The custard and raspberry buns had a softer texture with a light fruit layer.

Other items that expand the menu beyond croissants are pan Swiss pecan, chocolate pan, palmier, cinnamon roll, brownies, and cookies, including triple chocolate.