JEDDAH: Swedish chef Niklas Yousef Johansson and his Welsh partner have launched an artisanal bakery in Jeddah, drawing customers from across the city as well as from Riyadh and Makkah.

The pair opened Fox & Irish bakery in February this year, operating from a small space inside Al-Kaki supermarket in Al-Safa district. Since then, long queues have formed ahead of opening hours as demand has grown.

Before moving to Saudi Arabia, the two trained and worked in bakeries across Sweden, the UK, France and Turkiye, refining their craft and exploring international baking traditions before deciding to open their own venture.

“Our concept is simple — only fresh, natural ingredients and traditional methods are used to make our artisanal sourdough and pastries,” Johansson told Arab News.

Through a mutual Saudi friend who also worked in the industry, they secured a space at the supermarket.