WhatsApp has been testing an optional subscription plan, and now per TechCrunch it is officially launching around the world. ‘WhatsApp Plus’ costs $2.99/month, here’s what it gets you.

WhatsApp Plus: Here are the new features exclusive to the subscription

Meta is making a big push into subscriptions for its major social networks, including a new WhatsApp Plus plan rolling out today (via TechCrunch).

We’ve previously seen evidence of WhatsApp Plus surface during the WhatsApp beta, but it was limited to a small number of users.

Now, WhatsApp Plus is launching globally as an optional subscription. Users should start seeing it appear in the app soon.