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MANILA, Philippines – Globe Telecom Inc. is ramping up efforts to expand digital services for its mobile subscriber base, partnering with New Jersey-based Synchronoss Technologies to launch a new cloud storage platform for its users.

GlobeCloud is the Ayala-backed telco’s new consumer cloud storage platform, initially targeted at Android users, that taps Synchronoss’ artificial intelligence-enabled white-label cloud technology.

Globe cues Android-first rollout of ‘cell-to-sat’ tech in June

This platform will allow Globe subscribers to back up, synchronize and manage photos, videos and other files through the cloud, as the company seeks to tap rising demand for digital storage among mobile users.