Brands are shaking it up in Shakari for the release of Star Wars: The Mandalorian and Grogu. The newest Star Wars film premiered in theaters on May 22, grossing $165 million globally during its four-day Memorial Day weekend launch. Aside from being a number-1 box office hit, the film has also catalyzed a frenzy of Star Wars-themed brand collections to enter the galaxy — including Squishmallow plushies and Fossil watches. Some brands channeled their inner George Lucas while filming alternate versions of the Star Wars universe to advertise movie-inspired collections of glow-in-the-dark Owala bottles and N-1 Starfighter Lego sets. Here’s how four brands are celebrating the new film’s release.Lego’s drone-ified N-1 StarfighterLego, known for recreating movie scenes in minute detail to advertise Wicked and Harry Potter sets, dropped five Star Wars: The Mandalorian and Grogu sets. The sets include a buildable Grogu, Anzellan Starship, Attack, Razor Crest and New Republic X-Wing Starfighter, with prices ranging from $39 to $149. To advertise its Starfighter set, Lego hooked up the aircraft with drone mechanics and filmed a POV video of it launching through canyons and forests, ending with the punchline: “the fastest bricks in the galaxy.” Owala bottles-turned-spaceshipsWater bottle brand Owala launched Darth Vader, Grogu and Millenium Falcon bottles with a space-themed ad where each bottle launched onto another planet. As the dust settled from each bottle’s landing, Owala revealed the glow-in-the-dark capabilities of its Millenium Falcon bottle. Fans can purchase the bottles — which are adorned with metallic stars, green butterflies and Darth Vader masks — for $49.99. @owalaA new collection has entered the galaxy. �� Darth Vader, Grogu, and the �������������������� ������������, featuring a glow-in-the-dark design, now exclusively on Amazon for preorder. Which one are you adding to the cart first? ��♬ original sound - OwalaA ‘Star Wars’ $2,875 robot goes campingWith the exception of Luke Skywalker or Princess Leia, most mere humans cannot execute intergalactic missions to destroy the Death Star or fight the Galactic Civil War. For those embarking on Earth-centric missions, carrier robot company Piaggio Fast Forward advertised its Star Wars-decorated droid as a camping companion — roughing the campground’s terrain with its wheels and transporting firewood and tent poles. The robot, which features light-up wheels and Grogu, retails for $2,875.Labubus, but make it GroguPop Mart — the company that sells Labubus — released a Grogu Tiny but Mighty blind box set with 12 figurines, including a secret Grogu that fans have a one in 144 chance of opening. The three to four-inch tall Grogus are retailing for $19.99 each, and fans can purchase the entire set for $239 to avoid buying duplicates. To advertise the full set, Pop Mart lined each Grogu side-by-side to recreate the creature’s mission to “find his zen” — a journey he began during the 2022 animated short film, Zen - Grogu and Dust Bunnies. The spot’s caption reads: “POV: moment of zen.”@popmartglobal POV: moment of zen #POPMART #grogutinybutmighty #grogu #blindbox #figures ♬ GTA - PHONKA TRUCK & broke.Which brand’s Star Wars-themed ad is out of this galaxy? Vote on PRWeek’s weekly LinkedIn poll.This story first appeared on PRWeek U.S.