New eClerx Research: 78% of Marketing Leaders Say Martech Investment Fails to Deliver ROI
The eClerx Marketing Report 2026 exposes the activation gap blocking martech spend from generating business results, and offers best practices to close it
eClerx Services Ltd (ECLERX.NS), a global leader in AI-powered analytics, digital operations, automation, and business process management, today announced the release of its eClerx Marketing Report 2026: Mind the Gap. Based on survey insights, the report reveals that despite significant investments in marketing technology, most organizations struggle to fully leverage their data.
The findings suggest that martech stacks are designed to produce insights, but not to use them. The real barrier to ROI is not the martech stack itself—nor will additional tools solve it—but rather the need to bridge the gap between intelligence and execution.
The eClerx Marketing Report 2026 captures insights from a survey of 366 U.S.-based marketing leaders, including CMOs, VPs, and heads of marketing operations, digital, brand, and growth. Participants represented organizations with annual revenues ranging from $500M to over $5B, spanning more than 15 industries. The findings highlight a key concept for effective martech utilization: the ‘activation gap’ between generating insights and having the capability to act on them.
