11 May 2026
Generali unveils the 5th anniversary edition of its flagship SME EnterPRIZE initiative: “Fostering Climate Resilience for European SMEs”, recognising 11 “Sustainability Heroes”, selected from more than 8,500 European SMEs, for their leadership in sustainable and resilient business practices
Generali also publishes the 5th edition of its White Paper developed with SDA Bocconi, exploring how sustainability adoption among European SMEs is reshaping long-term competitiveness and resilience
While sustainability adoption among SMEs has risen steadily since 2020, reaching 41%, a major climate protection gap remains, with 59% of SMEs uninsured against extreme events
Brussels – Sustainability is no longer a temporary response to external pressure, but an increasingly embedded element of how European small and medium‑sized enterprises (SMEs) manage risk, build resilience and shape competitive long‑term strategies. The 5th edition of SME EnterPRIZE, Generali’s flagship initiative to promote sustainability among European SMEs, and the related 5‑year anniversary edition of the White Paper developed with SDA Bocconi – Sustainability Lab, presented today in Brussels, highlight that despite economic volatility, regulatory complexity and growing climate impacts, more than 40% of SMEs continue to integrate sustainability into business decision‑making while 68% view it as a competitive advantage.
