Charles Wong, co-founder and CEO of San Francisco-based startup Bifrost, speaks during an interview with the Korea JoongAng Daily at Coex in Gangnam District, southern Seoul, on May 20. [AWS]

[INTERVIEW]

Bifrost, a San Francisco-based startup, leverages computer vision and 3-D generation technologies to train so-called physical AI systems, a service that co-founder and CEO Charles Wong believes could meet the growing needs of Korean manufacturers and tech companies.

"There's a huge manufacturing base in Korea, and you build your own products ranging from semiconductors, electronics and motors — there's a nice big ecosystem of all these pieces coming together, which not many other countries have strong points in all of them," said Charles Wong, co-founder and CEO of Bifrost, in a recent interview with the Korea JoongAng Daily during the AWS Summit Seoul 2026, held between Wednesday and Thursday at Coex in Gangnam District, southern Seoul.

Bifrost has recently been eyeing expanding into the Korean market. Its current sole Korean customer is an autonomous maritime startup, Seadronix, to generate the synthetic training and testing data that the company uses to develop its autonomous ship navigation AI.