For the Wellness Briefing, Glossy sat down with Yvette McGaffin, director of pilates product marketing at iFIT, parent company of NordicTrack, to learn about the company’s first consumer reformer machine launch. Additionally, wellness booking app Fresha reaches a $1 billion valuation, wellness raves trend in New York City, and Ōura files for IPO. iFIT launches smart reformer for hospitality, multi-unit buildings and home use as pilates trends
NordicTrack is vying to be the Peloton of pilates with its newest launch.
The 51-year-old at-home fitness company, known for treadmills, elliptical and rowing machines, is entering the at-home pilates market with the launch of its first consumer pilates reformer.
The Ultra 1 Reformer features a 24-inch touchscreen that tilts and pivots to allow users to stream 300 on-demand pilates classes. It also features push-button spring controls, versus manual spring changes required on classic reformers, and a closed well, the area in the center of the machine that opens to display the springs when the carriage moves.
The reformer entered pre-sale last week, with shipments starting at the end of June. It sells for $5,000 with the option to add props, like a pilates box or jump board, for additional fees. The new reformer connects with the iFit app to track the user’s progress.
