Whether you call them French fries, chips or frites, they are more than a staple of European food culture. Across the continent, they remain the most popular potato-based dish, with up to 42 percent of consumers in countries such as France and the Netherlands naming them as their favorite according to McCain’s SPUD Report.
Recent findings from this report, based on more than 12,000 consumers across 11 countries, highlight how deeply embedded potatoes (and fries) are in daily life across Europe. Seventy-one percent of French respondents even said that fries are a must-have on a restaurant menu when eating out. But behind every fry lies a much bigger story about how Europe produces its food and how it can remain competitive in the years ahead.
At McCain, we believe food plays an important role in people’s lives, with the power to bring individuals, families and communities together. Collaboration has always been our foundation. Our business began in collaboration with farmers and working together remains the only way to stay true to our past while building our future.
Behind every fry lies a much bigger story about how Europe produces its food and how it can remain competitive in the years ahead.
