Ms Wandee, second from left, Mr Charnwit, second from right, and Mr Teerakiat, right, at the Sensory AI Open House 2026.

MUI Robotics Co Ltd, a Thai deeptech startup, is developing a sensory artificial intelligence (AI) platform designed to transform sensory perception into digital intelligence, aiming to position Thailand as a global leader in what it calls the next layer of industrial AI."The world is entering the era of the AI economy, where data has become a critical resource. A layer of data yet to be fully utilised is sensory data," Wandee Wattanakrit, co-founder and chief executive of MUI Robotics, told a recent seminar on sensory AI.

"We believe smell and taste represent a new data layer of AI, enabling intelligent systems to understand the real world more comprehensively," she said.

Local deeptech research in this area can evolve into real industrial applications capable of creating economic, social and environmental impact, Ms Wandee said.

Teerakiat Kerdcharoen, co-founder and chief scientific officer of MUI Robotics, said the evolution of AI technology can be divided into three eras.