Figure AI just landed one of the most significant commercial deals in the short history of humanoid robotics. The company has signed an agreement with Catalyst Brands to deploy its next-generation humanoid robots at a distribution logistics center in Reno, Nevada.
The partnership represents one of the first public commercial agreements for humanoid robots in retail logistics.
What the deal actually involves
Catalyst Brands, the parent company behind JCPenney, Aéropostale, and Brooks Brothers, plans to integrate Figure’s humanoid robots into its Reno distribution center. The robots will assist in the facility’s Joey Pouch sorting system, a core piece of the logistics operation that moves products across Catalyst’s retail network.
The company invested $40 million in infrastructure updates at the Reno site back in 2024. Adding humanoid robots to that same facility signals a continuation of a deliberate, multi-year strategy to overhaul how the company handles logistics.
