ConsumerCo-ownership and peer-to-peer rental services gain traction with 20-somethingsA man and his "dream." Kanji Hiraiwa co-owns the Ferrari 360 Modena through the company Rendez-Vous. (Rendez-Vous)RISAKO KOJIMAApril 19, 2026 17:08 JSTTOKYO -- Young people in Japan are driving their "dream cars," from Ferraris to Porsches, even if they technically do not own them.
How does Japan's Gen Z afford a Ferrari? They split it
Co-ownership and peer-to-peer rental services gain traction with 20-somethings






