MILAN — As the rebound in luxury spending has yet to materialize, Florentine sartorial brand Stefano Ricci is betting on continuity to weather the slowdown — without standing still.
For its spring 2027 collection, in keeping with its world trip concept dubbed “SR Explorer,” the brand traveled to Tanzania, the “primal land,” as creative director Filippo Ricci characterized it.
“It is a place where the earth breathes and every sunrise feels like the very first day of creation. This is the ancestral place where you discover the difference between a traveler and a child coming back home,” he said.
Over several days in the country, the trip — Stefano Ricci’s ninth — spanned the Tarangire region guarded by the Maasai, and the Serengeti national park with its rich wildlife, including leopards and families of lions and lionesses and their cubs appearing in campaign imagery.
The team then hovered over the Great Migration in a hot air balloon experience and spent time with the local community of hunters, Hadzabe, before moving over to the forests of the Gombe Stream and the shores of Lake Tanganyika to meet chimpanzees.
