tags: seo, analytics, webdev, ai
Most website analytics still start from the same old question: who visited the site?
That question is useful, but it is no longer enough. Modern sites are also read by search crawlers, AI crawlers, preview bots, monitoring tools, and assistants that may later send a human referral. If all of that traffic is flattened into one session stream, the operator loses the ability to understand how the machine-readable web is actually interacting with the site.
The interesting work is not just adding another bot filter. It is designing analytics so human traffic, crawler traffic, AI visibility, and referrals can be seen as different signals without turning the product into surveillance software.
The traffic model changed
