Brainbees Solutions, the parent of the mother-and-baby care products retailer FirstCry, reported 12% year-on-year (YoY) growth in operating revenues, at Rs 2,162 crore, in Q4 FY26. The company also cut its losses significantly in this quarter by tightening costs. Its net loss dropped 57% YoY to Rs 48 crore from Rs 112 crore a year ago.FirstCry’s expenses in the March quarter rose to Rs 2,092 crore from Rs 1,914 crore a year ago; stock purchases and employee benefit expenses accounted for the majority of it.Its India multi-channel business, which includes online commerce, quick commerce and offline stores, reported sales worth Rs 2,453 crore in gross merchandise value (GMV) in Q4, up 12% YoY, with 11 million unique transacting customers. Its international business, GlobalBees, which is available in the Middle East, reported GMV sales of Rs 428 crore in the quarter.On the global uncertainties, Abhinav Sharma, country head, Middle East, said, “There has been a moderation in consumer sentiment along with import complexities. We are focussing on growing our revenues and gross margin expansion. We are evaluating our discounting strategies and marketing.”FirstCry’s rapid delivery initiative RocketBees expanded to 62 cities from 22 last quarter, whileits quick commerce arm Qwik is operational in select pin codes in five cities. Rocketbees delivers intra-day, whereas Qwik delivers in minutes.“We expect RocketBees to account for 10% of our revenues by the end of this year as we expand to more cities,” said Supam Maheshwari, chief executive, FirstCry, during the earnings call. “Ours is an asset-light model which is using a tech stack that we have built in-house.”In this, FirstCry is experiencing competition from traditional quick commerce companies as well as new startups like Blume Ventures-backed Ozi and Stellaris-backed Peeko.The Pune-based company has recognised the competition and is investing in its fast-delivery arms. In the December quarter, its losses shot up due to increased expenses as the company expanded its rapid-delivery offering.For the full FY26, FirstCry reported a 12% increase in operating revenues to Rs 8,548 crore, from Rs 7,659 crore in FY25, while net losses dropped to Rs 203 crore from Rs 265 crore in FY25.FirstCry offers a wide portfolio of products across apparel, footwear, baby care, nursery items, diapers, toys, and personal care. Its offerings include both its own brands and other domestic and international labels.