British holidaymakers are increasingly seeking out budget-friendly European breaksRory Poulter15:04, 26 May 2026British holidaymakers grappling with spiralling travel costs are increasingly turning their backs on pricey resorts in favour of wallet-friendly destinations where a pint can still be enjoyed for under £2.50.‌The most affordable European spots for travellers keen to keep their spending in check have been revealed, with southern Italy, Portugal and Spain leading the way. Puglia in Italy and Vilamoura in Portugal came out on top for inexpensive beer, with visitors able to snap up a draught pint for just £1.74, according to research by Zable.‌Seville ranked third at £2.06 per pint, while destinations such as Gran Canaria, Faro, Madeira and Tenerife all clocked in at an average of £2.18. The findings emerge as countless families hunt for methods to slash holiday expenses amid ongoing strain on household finances.‌Researchers examined flight costs, accommodation prices, tourist levies, supermarket shopping, dining out expenses and attraction fees across 49 destinations to identify where travellers receive the strongest overall value.Cheapest European hotspots for a pintDestination - Pint price - Av 5-night accommodation‌Puglia, Italy - £1.74 - £516Vilamoura, Portugal - £1.74 £1,592Seville, Spain - £2.06 - £667‌Plovdiv, Bulgaria - £2.07 - £386Lanzarote, Spain - £2.18 - £830Gran Canaria, - Spain £2.18 - £536‌Faro, Portugal - £2.18 - £965Madeira, Portugal - £2.18 - £1,031Tenerife, Spain - £2.18 - £777‌Tirana, Albania - £2.26 - £315Puglia was highlighted as among Europe's most budget-conscious destinations owing to its blend of bargain beer prices, complimentary attractions and comparatively affordable lodging. The region boasts nearly 15 hours of daylight throughout the height of summer, alongside its renowned beaches, olive groves and ancient towns.Vilamoura equalled Puglia on beverage costs, though accommodation expenses were notably steeper due to demand for the Algarve resort's marina, golf courses and vibrant nightlife scene. Meanwhile, Albania's capital Tirana came out as the most affordable overall destination for a five-night getaway once flights, accommodation and daily expenses were factored in.‌A typical five-night stay there totals £492.31, the study revealed. The report also identified Kotor in Montenegro as the top-value underrated destination overall, benefiting from reasonably priced flights, minimal tourist taxes and a wealth of attractions.Cheapest destinations overall for a five-night tripDestination - Country - Total cost‌Tirana - Albania - £492.31Plovdiv - Bulgaria - £558.10Zagreb - Croatia - £651.06‌Puglia - Italy - £690.37Gran Canaria - Spain - £761.06Seville - Spain - £802.47‌Fuerteventura - Spain - £844.13Bari - Italy - £914.81Tallinn - Estonia - £953.11‌Kotor - Montenegro - £974.03Travellers opting for self-catering accommodation could slash their grocery bills by choosing destinations such as Sopot in Poland, where a standard supermarket shop costs just £30.74.Cheapest destinations for grocery shoppingDestination - Country - Grocery basket‌Sopot - Poland - £30.74Vilamoura - Portugal - £31.19Kotor - Montenegro - £31.63‌Benidorm - Spain - £31.93Dubrovnik - Croatia - £32.44The research also spotlighted the growing trend of so-called "destination dupes", where holidaymakers ditch pricey long-haul destinations for more affordable European alternatives boasting similar climates. Amongst the recommended alternatives were Capri instead of the Maldives, Mallorca instead of Hawaii and Sardinia instead of Costa Rica.Article continues belowArielle Rogers-Jenkins, senior product manager at the credit card company, Zable, said: "Planning a holiday often means balancing the experiences you want with the budget you have available. "Our research shows that travel costs can vary significantly between destinations, so choosing locations that align with your budget can make a real difference to the overall cost of a trip."