It's Okay
"This isn’t just like hooking up an image of my dad to ChatGPT," he explained
Jack Osbourne spoke up in defense of the AI avatar of Ozzy Osbourne that was announced last week. The Osbournes partnered with Hyperreal and Proto Hologram to create an AI-powered Prince of Darkness, which will be able to speak with his fans and will be available in Proto Luma units in the U.K. and U.S. later this summer.
Jack and his mother Sharon Osbourne announced the project at Licensing Expo 2026 in Las Vegas, with Jack noting that “it’s kind of scary how it’s really very accurate.” Despite the family’s excitement, there has been some backlash from the public and from Osbourne’s fans. Jack addressed the upset during a livestream Q&A on Saturday.
“Here’s the thing, it’s gonna be so tasteful what we’re doing. It’s not gonna be fucking lame,” Jack said. “It’s really complex what we’re doing. This isn’t just like hooking up an image of my dad to ChatGPT. This is some high-level technology that we’re gonna be working with, and it’s gonna feel very real, and it’s kind of wild how it will be utilized.”
