"Elvis died 50 years ago, and everybody knows Elvis," Sharon Osbourne said during a Las Vegas event. "I just want that for Ozzy"
Nearly a year has passed since Ozzy Osbourne died, but his family says his presence will return — digitally. The Osbournes have partnered with Hyperreal and Proto Hologram to create an AI-powered Prince of Darkness. Digital Ozzy will now be able to speak again with his fans and be available in Proto Luma units in the U.K. and U.S. later this summer.
Sharon and Jack Osbourne announced the endeavor on Wednesday at Licensing Expo 2026 in Las Vegas. The creation bears “the digital DNA of Ozzy Osbourne, voice, image [and] movement,” Jack said at the event, according to License Global.
“You can ask [the digital] Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said,” Sharon said. “We’re going to take it all around the world. People can talk to him and he will talk back.”
“It’s kind of scary how it’s really very accurate,” Jack said. “He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag-and-drop. You could shoot a template for a commercial … literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”
