Good morning. For my birthday, a friend texted this AI-generated “painting” created from an old photo of me that he’d pulled from Facebook. It took eight seconds to produce, making it more of a cute party trick than a piece of art. Such is the effort paradox in which we assign value to the labor and talent that goes into producing something. When it comes to creativity, humans value effort over perfection. In a world where everything can be made by AI, how do we measure and maintain value? As Adam Smith said, the real price of everything is “the toil and trouble of acquiring it.”
It’s an important factor for leaders to weigh as they decide which creative work to assign to AI and which to leave to humans. Few think about this more than creators whose businesses rely on building trust with millions of followers. Matthew Hussey and Gabby Bernstein are authors whose popularity stems from fostering deeply human conversations about topics like authenticity, personal connections, and vulnerability. They have created digital twins with help from Dara Ladjevardian and his team at Delphi.ai, who also created a digital twin of me last year through his AI startup. Both have strong views on AI and what must remain analog for their careers to thrive.
