How Adedayo Amzat Turned Scarcity into Strategy
For his 40th birthday celebration, Adedayo Amzat, the Founder and Group Managing Director of Zedcrest Group, unveiled his autobiography titled ‘Building in Chaos: From Sawdust to Green Rugs.’ Readers get a front-row seat into his entrepreneurial journey as he revisits the scarcity and ambition that shaped it.
Arguably, his story is like the typical grass-to-grace story which he deftly implied in the latter part of the autobiography title. But beyond the familiar narrative lies a deeper meditation on scarcity, opportunity, and the discipline required to build amid uncertainty.From growing up in a tenement building, what is popularly known as ‘face-me-I-face-you,’ to becoming the founder of one of Nigeria’s fast-growing financial groups.
One of the defining moments in the book comes from his childhood encounter with a wealthier household where green rugs, video games, stable electricity, and plentiful meals seemed almost unreal to him. For the young Amzat, it felt like stepping into a world that only existed on television. That brief encounter made him question how people cross from scarcity into abundance. It also revealed to him how unevenly opportunity is distributed across Africa.
