At the Beijing Auto Show, automakers are usually the easiest players to spot. Giant screens, new model debuts, company executives, and crowds chasing online attention make up the familiar rhythm of the event.
But inside this year’s exhibition halls, Sonavox used a customized booth of more than 200 square meters to bring an industry that often stays hidden behind finished vehicles into the foreground.
At the center of the booth, two demo vehicles equipped with Sonavox acoustic solutions appeared side by side. One leaned toward high-end configuration, while the other targeted the more mainstream family car market. At car shows, component suppliers usually do not present themselves this way. Most display specific product lines. Sonavox had those on-site too, but the larger point was to show system-level capability.
Of the two demo vehicles, the high-end model was equipped with 60 speakers, delivering a flagship 10.3.10.8-channel solution with a 4,000-watt amplifier. The lower- to midrange model was equipped with 12–21 speakers, but could still deliver a cost-effective 7.1.4 immersive audio solution.
Sonavox R&D staff described the two solutions as the flagship and mass market versions, respectively:
