Feels like DTC.Acts like B2B.Sell to businesses and consumers from one platform. Your business buyers get modern self-serve, and you get all the B2B features you need.B2B built in, not bolted onUse every feature across your entire businessAll features work across both DTC and B2B without limitations.Cut manual syncs and duplicate systemsLower your total cost of ownership by automatically syncing data in one place.Modernize self-serve buyingDeliver speed, reliability, and easy navigation with specialized B2B tools.Rethink what business buying looks likeKeep your B2B store ahead of buyer expectations with 100+ features and improvements shipped across the platform every 6 months.Act faster on business insightsUse Sidekick to build custom apps, analyze SKUs by territory, and answer complex questions about B2B performance.Automate repetitive tasksCreate automatic workflows for tasks like tagging orders, sending invoices to multiple contacts, and notifying sales reps about new requests.Enable search using everyday termsLet buyers search in their own words and still find the right products, even if your catalog uses trade terms.Make your catalog searchable in ChatGPTAttract buyers as they research suppliers and individual shoppers who may influence wholesale decisions.Flex the platform to fit your businessB2B features, fully coveredAll the features you need to create custom self-serve storefronts, automate operations across brands and sites, and let buyers order and track their accounts online.Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That's where B2B on Shopify comes in.Power modern storefronts from a single platformUp to 33% more self‑serve ordersWithin 12 months after adopting B2B on Shopify¹$1.4BInvested into commerce innovation that scales with your business in 2024Up to 36% lower total cost of ownershipWhen compared to major competitors in North America²¹Based on internal Shopify data for merchants active with B2B on Shopify between July 2022 and October 2024.²Data according to research commissioned by Shopify from a leading independent consulting firm between December 2023 and January 2024 to study TCO across major platforms in North America.Ready to run B2B on Shopify?