Search and discovery innovations are fueling a digital transformation in B2B e-commerce. For manufacturers, distributors, and wholesalers, these tools are essential to delivering the seamless, personalized buying experiences modern customers expect.
The 2025 Paradigm B2B Combine for Search and Discovery Solutions report, authored by e-commerce expert and Paradigm B2B CEO Andy Hoar, provides an in-depth analysis of how top platforms are evolving. It evaluates seven leading vendors — Algolia, Constructor, Coveo, GroupBy, HawkSearch, Klevu, and Zoovu — across 12 critical categories, including customer support, keyword search, personalization, merchandising, and results management.
A key finding is that no single vendor dominates across all categories. Each platform offers distinct strengths, underscoring the importance of a tailored, “fit-to-need” evaluation for buyers.
Another notable insight: product search is becoming deeply personal. Leading solutions now go beyond keyword matching to deliver AI-powered, intent-driven results — an increasingly vital capability in today’s B2B landscape.
B2C-Level Simplicity in B2B Search
