Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleMetallica is collaborating with UK blood services to encourage their fanbase to donate blood and plasma during their upcoming tour. The initiative involves England’s NHS Blood and Transplant, the Welsh Blood Service and the Scottish National Blood Transfusion Service. The band will be playing at Glasgow’s Hampden Park, Principality Stadium in Cardiff in late June, and London Stadium in early July. Metallica stated their aim is to give back to the communities that welcome them and raise awareness for the constant need for blood donations. Blood donations are vital for supporting trauma victims, cancer patients, new mothers and individuals with long-term conditions, with each donation potentially saving up to three lives. In fullMetallica urge British fans to donate blood and ‘be part of something bigger than the show’Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Metallica calls on British fans to give back ahead of UK tour
Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleMetallica is collaborating with UK blood services to encourage their fanbase to donate blood and plasma during their upcoming tour. The initiative involves England’s NHS Blood and Transplant, the Welsh Blood Service and the Scottish National Blood Transfusion Service. The band will be playing at Glasgow’s Hampden Park, Principality Stadium in Cardiff in late June, and London Stadium in early July. Metallica stated their aim is to give back to the communities that welcome them and raise awareness for the constant need for blood donations. Blood donations are vital for supporting trauma victims, cancer patients, new mothers and individuals with long-term conditions, with each donation potentially saving up to three lives. In fullMetallica urge British fans to donate blood and ‘be part of something bigger than the show’Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Metallica is teaming with three UK blood services to drive donations during their June–July tour across Glasgow, Cardiff and London. The campaign shows how major live events can activate large fan communities for public health goals — a scalable model for brand-led social impact.
