The Copenhagen agtech has already mapped nine times more European farmland than every Danish agricultural drone combined. Two well-known Nordic investors want the United States next.

The pitch behind PerPlant is one a farmer can grasp in a sentence: a box on the roof of the tractor, a camera looking at the field, an AI deciding which plant gets sprayed and which does not.The Copenhagen-based startup said this week it has raised €1 million (DKK 7.6 million) in a round led by Jytte Rosenmaj, chair of carbon-credit platform Agreena, and Kræn Østergaard Nielsen, the former chief executive of Danish retailer Coop Danmark and now an active AI investor.

The capital sits alongside non-dilutive funding from Denmark’s EIFO, the European Space Agency, and Innovation Fund Denmark.

The headline figure for the technology, as PerPlant tells it, is a ninety per cent reduction in herbicide use for an average Danish farmer with around 200 hectares of land. Fertiliser use drops by thirty per cent.

The investor group, in materials circulated with the round, puts the saving at roughly DKK 269,000 a year per farm, enough to pay back the system inside a single growing season.