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When Huddersfield Town finished bottom of the Premier League in the 2017/18 season, the club still earned close to £97 million in television revenue, according to Premier League distribution data.
The figure was striking at the time. It meant a relegated English side generated more broadcast income than title-winning clubs in several major European leagues, including Juventus and Borussia Dortmund, based on revenue comparisons reported in the Deloitte Football Money League.
It felt almost counterintuitive then. In hindsight, it reflects a deeper structural reality in modern football economics.
The Premier League has since consolidated its position as football’s dominant commercial platform. The league’s current domestic broadcast cycle (2022–2025), combined with international rights, is valued at over £10bn–£12bn according to Premier League and UEFA financial disclosures.adsads
