Shriram General Insurance (SGI) on Monday announced a corporate agency partnership with NBFC firm Piramal Finance to improve access to insurance solutions, particularly across semi-urban and rural markets.Under the partnership, SGI will leverage Piramal Finance's extensive branch network and customer outreach to offer its wide range of insurance products across 701 branches of Piramal Finance spanning 26 states and over 13,000 pin codes, a joint statement said.The partnership reflects the shared commitment of both organisations to make insurance solutions more accessible and meaningful for customers, helping them safeguard their assets, livelihoods and long-term financial well-being, it said.The partnership aims to create seamless and convenient access to protection solutions across diverse geographies, it added.Published on May 25, 2026
Shriram General Insurance ties up with Piramal Finance for product distribution
Shriram General Insurance partners with Piramal Finance to enhance insurance access in semi-urban and rural markets across India.
TL;DRAI
Shriram General Insurance signed a corporate agency deal with Piramal Finance to distribute its insurance products through 701 branches across 26 Indian states and 13,000+ pin codes. The partnership targets semi-urban and rural market penetration via an established NBFC network, a distribution model increasingly adopted by insurers to scale without building proprietary branch infrastructure.
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