Are connected cars compromising your privacy?

There is growing concern over data privacy in connected cars.

As modern vehicles become increasingly connected, concerns are growing globally over how much personal data motorists are unknowingly sharing every time they drive.

A recent report by the BBC highlighted concerns around connected vehicles functioning as rolling digital platforms, capable of collecting everything from location data and driving habits to more personal indicators such as facial expressions, body language, age, weight and behavioural patterns.

The report, largely focused on developments in the United States, notes that many consumers remain unaware of the scale of data collection taking place inside modern vehicles and how that information may ultimately be used.

According to consultancy McKinsey & Company, around 50% of vehicles on the road in 2021 were connected to the internet, with that figure expected to rise to 95% by 2030.