adsThe ongoing celebration of 36 years in business by SO&U, a Nigerian marketing and advertising group, and the commissioning of SO&U House on Lagos Island in a week, symbolise more than an anniversary for the award-winning firm; it is a statement of both stability, resilience and visionary leadership.
From its humble beginnings in 1990 as a modest creative agency, SO&U has grown to become one of the most respected marketing and communication agencies in the West African region with international and local blue-chip companies among its clientele.
By the way, the acronym SO&U is derived from the initial surnames of its founding partners: Toye Sagay, Julia Oku, and Udeme Ufot. The agency run by Udeme Ufot as Group Managing Director, which has operated in its Opebi office, where it developed striking marketing campaigns developed by its over 80 staff, is prepared for the dynamic future with its expansion to Lagos Island.
What started as a small agency driven by bold ideas and ambition has evolved into a creative powerhouse renowned for delivering transformative campaigns and building enduring brand experiences for some of the biggest corporations in Africa. Today, under the leadership of Udeme Ufot, SO&U stands as a symbol of resilience, innovation, and strategic excellence within Nigeria’s marketing communications industry. The Federal Government of Nigeria further recognised his outstanding contribution to the development of advertising and the creative economy by conferring on him the national honour of Member of the Order of the Federal Republic (MFR).
