Customers have lunch at a Yonny branch at a shopping mall in Petaling Jaya, outskirts of Kuala Lumpur, on March 26, 2025. VINCENT THIAN/AP
Beijing-based Chinese fast food brand Yonny serving suan cai yu, or boiled fish with pickled cabbage and chili, is going popularity in overseas markets.
The table turnover rate of its outlet in Dallas, the United States, reached 9.3 times on the second day of its opening, demonstrating its popularity in the North American market.
Currently, Yonny operates over 2,700 outlets worldwide, covering more than 360 cities in China and overseas markets including the US, Canada, Malaysia, Thailand and Indonesia. By April, Yonny owned 56 outlets overseas, among which 39 are in Southeast Asia.
The company has been named among the "Top 100 catering enterprises in China" and "Top 100 fast food restaurants in China" for many years, and was recognized as "The most number of suan cai yu outlets worldwide in 2022" and "The most number of rice-based fast food outlets in China in 2025" by market consultancy Frost & Sullivan.
