Visitors crowd the Chinese booths of a snow travel expo in Sydney on May 24, 2026. [Photo by Alexis Hooi/chinadaily.com.cn]
Australian Harry Johnson has been to top ski resorts in the West for the past decade, but this year he is looking for a more novel experience closer to home – China.
"While I've also skied in Asian destinations like Japan and South Korea, many people tell me the Chinese resorts are getting very popular and I must experience them for myself as soon as possible," the 31-year-old cafe manager in Sydney said.
Johnson was one of the holidaymakers crowding the Chinese booths at a major snow travel expo on Sunday, when more than 70 major resorts from across the globe presented the latest offerings and trends in the sector for one of the largest winter sports markets Down Under.
Ian Lu, director of the Ski China group, which specializes in tailored winter travel to China's emerging ski destinations, told China Daily that Australian interest and travel in Chinese winter holiday destinations has doubled in the past few years, with factors like visa-free policies, variety, and improving facilities helping significantly.
