Consumed
A Recent History of the Journey From Everlane to Whateverlane
The sustainable fashion brand made the dress I wore on my first date with my fiancé. Still, I can’t forgive their latest move.
By
Heather Schwedel
Let's review every Everlane item I purchased over the last 11 years, according to my inbox.
Consumed
A Recent History of the Journey From Everlane to Whateverlane
The sustainable fashion brand made the dress I wore on my first date with my fiancé. Still, I can’t forgive their latest move.
By
Heather Schwedel

‘I spent thousands of dollars on Everlane over the years. Now I’m done with the brand.’

Everlane, a company that promised affordable, ethically defensible clothes, may be over as customers have known it. Its reported…

The future of any retail brand depends on you buying more clothes.

Everlane’s reported sale to Shein shows how sustainability-led DTC brands are struggling to compete in today's retail environment.

Sorrow over the clothing company's sale to Shein marks the end of an era that believed commerce could care about us

What happens if a sustainable-clothing brand sells to a fast-fashion giant?

Everlane’s sale to Shein shows the limits of sustainability-led fashion brands