Nadine Higgins: Why we keeping paying more, for less

PremiumOpinionOpinion byNadine HigginsThe Prosperity Project host·NZ Herald·23 May, 2026 09:01 PM5 mins to readNadine Higgins is the host of NZME's personal finance podcast The Prosperity Project. She was formerly a financial journalist and broadcaster.‌‘Ensh**tification’ explained: Why your subscriptions feel worse for more money. Photo / Getty ImagesWe’ve been hyper-focused in recent years on inflation – with good reason – amid the seemingly inexorable rise in the price of everything.

Then we started noticing “shrinkflation”. The block of chocolate got smaller; there were fewer bikkies in the packet, but the price stayed the same. Possibly not bad

Nadine Higgins: Why we keeping paying more, for less

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