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Fresh off the launch of its new Chicken Rippers rip-and-dip sliders last month, on May 20 the iconic Southern-style eatery Bojangles debuted its first ever on-site EV charging station. It’s just one station, but it puts Bojangles on the map as an ultra-enthusiastic booster of the fast growing “charge-and-dine” model among the nation’s leading quick service restaurant chains. So, whatever happened to the war on EVs?
EV Charging Meets Craveable Southern Flavor
CleanTechnica’s Jake Richardson covered the new Bojangles announcement last week, and in this piece I’ll take a closer look at the language Bojangles deploys to pitch the new EV charging service. If it seems a little over the top, fair enough. After all, the company is a little late to the party. Cracker Barrel, Waffle House and almost everyone in between has already launched new EV charging initiatives, so the pressure is on Bojangles to stand out from the crowd.
In a press statement, the company explained that the new charging hub “signals Bojangles’ evolution beyond traditional quick-service dining and positions the brand as a forward-thinking player at the intersection of mobility and hospitality.”
