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The US startup Rivian just won’t take no for an answer. Despite the dismal state of affairs in the US market, the automaker aims to beat industry leader Tesla at its own game as a maker of premium 100% battery powered electric vehicles, with no hybrids or range extenders to pad the EV sales numbers. That’s going to be a tough row to hoe considering the current state of federal energy policy — but then again, maybe not.
Rivan Makes Its Move(s)
The premature expiration of the $7,500 federal tax credit demolished EV sales in the US after September 30, which was the drop-dead date for qualifying purchases. In accord with the switcheroo in federal tax policy, some automakers also pulled back on their formerly ambitious EV manufacturing plans.
However, the damage was not nearly as catastrophic as feared, and Rivian is among the stalwarts readying themselves for a fresh wave of EV buyers to surface.
