Berlin's Peec AI more than doubled revenue to $10M ARR in six months. Its product helps brands show up in ChatGPT.

TL;DRBerlin’s Peec AI hit $10M ARR six months after a $21M Series A at $4M. It helps brands optimise for AI search results.

Peec AI, a Berlin-based startup that helps brands track and improve their visibility in AI-generated search results, has crossed $10 million in annualised revenue, according to internal dashboard data seen and verified by TechCrunch. The milestone comes six months after the company raised a $21 million Series A at a valuation above $100 million, when it was running at just over $4 million ARR. Revenue has more than doubled, and the pace of growth has accelerated.

The product occupies a category that barely existed 18 months ago: generative engine optimisation, or GEO. Where traditional SEO dashboards track a brand’s ranking on Google, Peec’s platform visualises whether a brand appears when users type a given set of prompts into ChatGPT, Claude, Gemini, Perplexity, or any other AI chatbot that is increasingly replacing the search bar. As consumers shift from clicking links to asking questions, the brands that show up in conversational AI responses capture attention that search engine results pages once monopolised. Peec gives marketers a dashboard to monitor, measure, and influence that visibility.