Karbi-language indie feature “Love You Messi,” from India’s Rura Rura Entertainment, has attached U.K.-based Hong Kong creative Hiu Man Chan as executive producer following co-production meetings at the Indian Pavilion during the Cannes Film Market.

Chan will oversee the project’s international packaging – handling sales, festival strategy, distribution and marketing across markets outside India, operated through the U.K.

Directed by Khanjan Kishore Nath and produced by Ranjit Teron, “Love You Messi” is the pair’s second Karbi-language feature together after “Lost Path” (2025). The film is currently in production, with portions already shot during Lionel Messi‘s visit to India last December.

Set in a remote hilly village in Northeast India, the story follows eight-year-old Rang, a Karbi tribe boy with a single consuming passion – soccer – whose idol is Messi. He catches Messi’s matches on a neighbor’s television and tracks down every photograph of him he can find. When Rang adopts an abandoned puppy he names Tung Tung, the dog becomes his steadfast companion. The narrative shifts when Rang learns that Messi is to play a friendly match in Mumbai, thousands of kilometers from his village, sparking an unlikely road trip for boy and dog.