Most people see the $200 million ARR. They don’t see the summer in Spain with no air conditioning, a dwindling bank account, and investor rejection emails piling up. They don’t see the moment you realize you might have to tell your co-founders it’s over. That’s the part worth talking about.
It was the summer of 2023 and our startup Fanvue was in trouble. Months earlier, we’d suddenly found out that we had way less money in the bank than we thought. To fix it, we’d been reaching out to investors and getting nothing. The email responses still haunt me today: “Thanks Joel, but I’ll pass,” read one. “Out of our scope,” said another.
This went on for months. Growth slowed, and then stopped completely. What had been working before just stopped.
Every founder has heard this story. Nothing prepares you for when it’s yours. Even when you know, there is this voice in your head saying that all that effort you put in could amount to nothing.
I remember we were staying in a villa in Spain. It was the middle of summer — no air conditioning — and we were all sweating as we plotted our outreach. I had a leaderboard up showing how many investors each of us had contacted. The writing was on the wall.
